Client: Amazon Student Work

People see Amazon.com as a chain
of robotic warehouses that efficiently
deliver all their home goods. While great for books and lamps, this is the opposite
of what people associate with fresh food, which is a problem for Amazon's new grocery delivery service, AmazonFresh. This is a visually-focused concept of mine to promote AmazonFresh by turning the iconic Amazon Prime box into an unexpected, creative and fresh treat.

Gold at Creativity Media & Interactive Design Awards

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Adam Rathbun © 2020