Client: Amazon Student Work

People see Amazon.com as a chain
of robotic warehouses that efficiently
deliver all their home goods. While great for books and lamps, this is the opposite
of what people associate with fresh food, which is a problem for Amazon's new grocery delivery service, AmazonFresh. This is a visually-focused concept of mine to promote AmazonFresh by turning the iconic Amazon Prime box into an unexpected, creative and fresh treat.

Gold at Creativity Media & Interactive Design Awards

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Each side of the box shows an AmazonFresh grocer and its delicious produce used in the center dish. Users can also easily scan the box to add to cart. 

Tagged ingredients allow for easy add-to-cart.

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Adam Rathbun © 2020