Client: Kiwi  Region: Global

KIWI is an older shoe care brand that feels slightly out of touch with modern footwear enthusiasts, who think KIWI is just for formal leatherwear. We were tasked to sell the KIWI 3-step regimen to specialty shoe stores and brand it as a contemporary solution that can keep up with newer shoe care labels like Jason Markk.

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Adam Rathbun © 2020