Client: Social Tees Animal Rescue Region : NYC
There's a story behind how this campaign. We saw low pet adoption rates in NYC and wanted to bring awareness to this issue in a fun way. We realized that people loved playing with pets and were more likely to adopt if they did, but rarely set foot inside shelters. So we partnered with a pet shelter to create a digital interactive experience
that allowed people to play with puppies through Facebook Live, which even led to the adoption of little Timmy.