Client: Pledge  Region: North America

Pledge wanted to rebrand and relaunch its gentle multi-surface cleaner in order to edge out competitors’ harsher all-purpose cleaners, especially for auto-pilot shoppers who tend to default to the more general, “catch-all” choice. We showcased how Pledge genuinely cares for all of your home’s surfaces with its effective, pH-balanced formula that won’t damage as it cleans.