Fresh Plates: is often perceived as a series of robotic warehouses that efficiently delivers people's goods on time. While great for books and lotions, this perception is the opposite of what people associate with fresh and local foods, such as from Amazon's new grocery delivery service AmazonFresh. As a promotion for AmazonFresh, we created a new look for the iconic Amazon Prime packaging that turns Amazon deliveries into creative and fresh treats.

A visually-focused concept of mine. 

Collaboration: Hanna Petersson AD

Gold at Creativity Media & Interactive Design Awards